Recently I said I wanted to stop playing the $197 games and go for flat numbers. Listening to the emotional response, however, I might change my mind as it is triggering every bit of emotional baggage my followers have within themselves around money — because a flat number requires them to look at a price directly. They can’t just say “$197 isn’t that much” anymore if they need to look at the flat $200 straight in the eyes. In an ideal world (and with higher prices), people who are serious get annoyed by these $3 or $1 games, but the fact is, most have a shitty relationship with money (for low-priced programs), and that’s what we have to deal with.
Here’s an interesting study I’ve done. I’m sharing it because I think it provides very useful insights. I can’t measure the vibration of a price per se, but I can measure the vibration of the relationship of a group of people with a program’s price. Here I will measure various prices for the Year of Enlightenment program:
– Relationship of ideal clients with price
– Relationship of followers with price
– Commitment of ideal clients
– Commitment of followers
Gold $111/month: 115/92 – 112/84
Gold $149/month: 136/95 – 114/86
Gold $197/month: 243/98 – 113/84
Gold $200/month: 238/95 – 110/82
Gold $2000: 312/214 – 198/24
Gold $2200: 318/215 – 197/25
Gold $2400: 315/214 – 194/27
Platinum $333/month: 118/96 – 194/28
Platinum $397/month: 203/98 – 198/24
Platinum $400/month: 198/95 – 200/23
Platinum $444/month: …Read More
